IPSY May ICON Box, ABH, swatches and more!
Time to talk about the Spring ICON Box! It was a little complicated but I’m mostly really enjoying the stuff I got. Like we’ve said before, the ICON Box happens every three months, so once a season, and it’s basically a vamped up version of the BoxyCharm (previously Glam Bag Plus). It has a celebrity curator usually, so the marketing is that these are this person’s recommended items, they “curated” the box. And like, fair enough. It’s cool to think that not only is IPSY selecting for you, but also a professional makeup artist or makeup enthusiast had a hand in it too. This month Anastasia Beverly Hills was the curator, so the first three products are actually from her brand. I guess I don’t mind so much that their favorite products are from their own brand, that’s a smart thing to do. Obviously these curators need to be incentivised, and maybe instead of paying them, IPSY just lets them plug their brands? But before we talk about ICON, I’d like to briefly give an honorable ment